Monthly Archives: May 2011

8 Tips to Increase Online Wine Sales – Lessons from Google

This month even wine business students who had already graduated from Bus 305W showed up to hear a presentation from Google on increasing online wine sales.  Fifty Millennials listened aptly to two guest speakers from Google, and many incorporated the … Continue reading

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What Type of Sparkling Wine Do Millennials Prefer? Korbel and Gloria-Ferrer Help Answer the Question

Research studies have shown that in addition to dry red and semi-sweet white wines, another favorite category of Millennials is sparkling wine.  With this in mind, the SSU Winesense Tasting Club sponsored a “Battle of the Bubblies” evening and invited … Continue reading

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